• Establishing a fresh positioning for SaaS Service in the Private Sport & Wellbeing B2B Sector.
• Amplifying expert engagement in BeautyTech and HealthTech Domains.
• Cultivating a brand-centric community with a focus on user-generated content (UGC).
• Crafting editorial excellence in brand media.

• Orchestrated targeted publications in IT and business media, emphasizing product features alongside the effective utilization of analytical data during the challenging pandemic period.

• Formed a collaborative alliance with FinTech leaders UMoney and Visa, showcasing the strength of our partnerships in the financial technology sector.

• Demonstrated nimbleness by engaging in timely newsjacking to address crisis-related issues in the beauty sector, positioning the brand as responsive and relevant.

• Leveraged research studies as a strategic tool for establishing and promoting the expertise of Yclients' speakers, solidifying their authority in the industry.

• Achieved an impressive monthly increase of +15% in new readership for the brand's blog, boasting a remarkable conversion rate of 70%.

• Spearheaded a dynamic +10% monthly upsurge in brand requests originating from organic searches, with articles on media platforms and partner brand blogs serving as the initial touchpoints for new users.

• Orchestrated an enlightening and candid interview with the CEO featured in RUSBASE, a highly esteemed IT media outlet in Russia.
• This interview yielded fruitful results, generating three new partnerships and piquing the interest of a potential investor.

• Nurtured and cultivated a vibrant Telegram community, realizing steady monthly growth of 10%.
• The community has become a hub of engagement and interaction, further cementing the brand's presence in the digital landscape.

• Strategically positioned the brand as the unrivaled №1 Freelance Marketplace in Russia, solidifying its market leadership.

• Instituted a robust and trustworthy payment process, ensuring users' peace of mind while utilizing the platform.
• This product-focused PR initiative reinforced the brand's commitment to safety.

• Cultivated a dynamic community of trusted opinion leaders within the marketplace.
• Successfully converted these opinion leaders into enthusiastic brand evangelists, amplifying the brand's reach and impact.

• Spearheaded collaborative research endeavors in partnership with the High School of Economy, dissecting IT and Digital freelancers as archetypal professionals.

• Elevated brand presence through captivating storytelling by Key Opinion Leaders (KOLs).
• Showcased compelling client engagement cases within brand content resources and across social media channels.

• Fostered informative dialogue through Q&A and engaging interview sessions on the Yandex Dzen platform.
• Covered topics spanning remote work, self-employment status, and provided a comprehensive overview of foreign freelance markets.

• Provided robust educational support through collaborations with influential bloggers and media outlets.
• Empowered freelancers with valuable insights and knowledge sharing.

• Crafted an engaging quiz experience tailored for freelancers, led by none other than Pavel Durov.
• This interactive initiative facilitated both learning and engagement within the freelance community.

Powerful impact of brand blog articles:

• Our brand blog articles generated a remarkable surge, with a +30% increase in new user traffic over a concise three-month period, as verified by Google Analytics.

Q&A Sessions Cultivating Loyalty and Word-of-Mouth Advocacy:

• Insightful Q&A sessions cultivated a loyal and enthusiastic community within the marketplace.
• This organic loyalty translated into impactful word-of-mouth recommendations among freelancers, amplifying our brand's reach.

Strategic partnership with the High School of Economy:

• Our collaboration with the esteemed High School of Economy yielded impressive results, including a substantial +40% influx of new freelancers and a notable +15% growth in our customer base.

Innovative quiz launch with Pavel Durov:

• The launch of an interactive quiz, led by the renowned Pavel Durov, mobilized a global community of 580 designers, igniting a spirited competition.
• This initiative significantly bolstered brand awareness, evidenced by an uptick in brand-related organic search requests on Yandex.

• Raise brand awareness. Create the image of the hugely successful company
• Increase the number of users 2 times by the end of the year

• Show the mixture of Oh, my basic colors as a brand identity
• Create collaborations with designers
• Involve journalists as influencers and opinion makers

• Create a 3-steps communicational program for Oh, my X ZDDZ:

• 60 publications/3 month: 90% positive tone, 10% neutral
• Raise the number of new users on site by 20%. 50% of them made at least one purchase
• PR Value of campaign — 1,7 mln rub

• Raise brand awareness among journalists by 80% (positive feedback, posts on Instagram wearing in Oh, my and etc)
• Raise transactions on 50% by The Village, Afishadaily editorials (according to Google Analytics)
• PR Value/year — 24 mln rub

• Enhance brand visibility in Business Media with a targeted 50% surge in references by year's end,
• Spotlighting the unique selling proposition: a favorable investment climate and a distinct lack of administrative barriers.

• Highlighting the triumphs of SEZ investors through media projects and interviews
• Demonstrating CEO of RUSSEZ as a reliable guarantor of resident obligations.

• Showcasing Yokohama brand heritage on Russia 24 TV Channel through engaging storytelling. A significant focus is dedicated to the remarkable SEZ Lipetsk, where Yokohama's manufacturing prowess is on full display. PR Value/Russia 24 TV channel movie — 1 mln ru
• 70 publications per month. 80% — with a positive ToV.
• A regular occurrence of 3-5 interviews per month featuring prominent RUSSEZ speakers, providing valuable insights into SEZ operations.
• Extensive media backing for SEZ residents' projects, collectively amounting to a substantial investment value of 800 billion rubles.
• Annual PR Value — 50 mln rub

• Tailor global Nike Women campaigns for the local market,
• Igniting a Passion for Sports Among the 15-30 Age Group.

• Campaigns.Cultivating active participation of aspiring athletes aged 15-25 in Nike Women campaigns.
• Showcasing the dynamic "Nike Here I Am" promotion as a seamless extension of Nike's global Women's training concept.
• Ingeniously integrating product placements, captivating photoshoots, and compelling articles spotlighting women in sports within the pages of glossy media.

• Our strategic approach successfully achieved a 30% surge in media coverage, encompassing a total of 55 publications each month. This expansion includes the introduction of innovative formats for positioning Nike Women.

Celebrated Photo Exhibition Project:

• Our captivating photo shoot featuring Nike Women brand ambassador, Sophia Boutella, emerged as one of the standout projects within the prestigious "Fashion & Style in Photography" exhibition.

Driving Awareness and Sales:

• Nike's Sports Marketing team reported a substantial impact, with 10% of women aged 15-35 becoming aware of the Nike Here I Am training program through media exposure. This awareness translated into conversions, with many of them purchasing fitness cards.

Valuable PR Contributions:

• The PR Value attributed to our efforts for Nike Here I Am reached an impressive 6 million rubles.
• Our cumulative PR Value for the entire year reached an astounding 200 million rubles, showcasing the substantial value we brought to Nike's brand image and reach.

• Attract PR budget from Tamaris HQ.
• Elevate brand recognition within the fast-fashion market and among our target audience.
• Establish a fully operational Tamaris-Russia Press Office model.

• Spotlight the latest innovations and design technologies embedded within Tamaris footwear.
• Actively engage with editorial features and personal projects undertaken by esteemed stylists and fashion editors.

• Boosting Brand Awareness by an Impressive 80%:Pioneering efforts in a brand awareness initiative that has not been explored before.
• Consistently publishing 20 articles per month, with a strategic focus on top-tier federal glossy media outlets. An impressive 90% of these articles maintain a positive and engaging ToV.
• Accomplished the allocation of 500 thousand rubles toward our PR activities, a significant milestone in our journey.
• Delivered a substantial PR Value amounting to 7 million rubles annually, underscoring the effectiveness of our brand awareness campaign.

• Elevating Roxy's Brand Visibility:To increase brand awareness for Roxy.
• Engaging the Youthful Audience (Ages 15-25) in Sport Activities with Roxy Apparel:To actively involve the younger demographic, aged 15-25, in sports activities while dressed in Roxy's stylish apparel.
• Fostering a Vibrant Roxy Community:To establish a thriving community of enthusiastic Roxy fans and supporters.

• Monitoring the Impact of Sport Fashion Editorials in Glossy and Lifestyle Media: diligently tracking the outcomes and reach of sport fashion editorials featured in prestigious glossy and lifestyle publications.
• Engaging Renowned Stylists in Global Campaigns: actively collaborating with celebrated stylists, seamlessly integrating their expertise into our global campaigns to enhance their appeal and influence.

• 15 publications per month.
• Getting into the best sport brands ratings of sport and glossy media.
• Every second issue about sports fashion is with Roxy product placement.
• Monthly PR Value — 1,5 mln rub.

• Our mission involves retaining the audience that was once devoted to the absorbed fast-food chain Rostik's.

• We are committed to boosting awareness of KFC as a fresh and friendly restaurant option, setting it apart from the negative associations often linked with traditional fast-food establishments.

• Emphasizing KFC's potential to ascend as the leading fast-food chain in Russia, currently positioned as the third-largest.
• Spotlighting KFC's unique selling points, with a special focus on offering an experience that transcends merely dining, concentrating on creating memorable moments beyond just a meal.

• Elevating brand awareness by 60% (Comparative to the First 6 Months Pre-Rostik's Acquisition).
• Secured 80 media publications within the designated timeframe, with a remarkable 70% of these publications maintaining a positive ToV. An additional 28% were neutrally positioned, while only 2% received negative coverage, predominantly from local, unquoted media sources with conservative viewpoints.